Troop Cookie Kick Off

Article ID: 485
Last updated: 03 Aug, 2014
Revision: 4
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Celebrate the start of this year’s Girl Scout Cookie Program with a troop cookie kick off! Follow this outline before the sale begins and you are sure to spark excitement and see increased sales. You can pick your favorite activities below or add your own and spread them out over several meetings or hold a cookie retreat based on what fits with your time frame!

All troops who host a troop cookie kick off meeting will be entered into a drawing to win a complete set of Journeys. This prize includes any Journey set of your choice, including one leader set and a girl’s book for every girl in your troop. Five sets will be awarded throughout our Council (one per region). To enter, email your community development staff person or rsgarlotti@gsnwgl.org and let them know that you held a cookie kick off for your troop.

Set Troop Goals & Plans

Ask: As a troop, what do we want to do with the money we earn from the Cookie Program?
Tips: Give younger girls some concrete examples to choose from, such as going to a waterpark or a museum, going horseback riding, complete a service projects, travel or go camping, etc.
If possible, bring a laptop or brochures to share some visual options with the girls.

Ask: How many cookies would we have to sell to make these dreams possible?

Ask: Will our troop host cookie booths?
Tips: Discuss possible locations and decorating themes.
This could also be an ideal time to work on making signs and decorations for your booth!

Earn Badges

Consider using this meeting to work on earning cookie badges. Cookie badge activities are located in each grade-level Girl’s Guide to Girl Scouting. These activities are easy to follow and teach important skills. Badges are available to purchase at our Council shops and online shop.

Daisy Cookie Business leaves: Count It Up, Talk It Up
Brownie Cookie Business badges: Meet My Customers, Give Back
Junior Cookie Business badges: Cookie CEO, Customer Insights
Cadette Cookie Business badges: Business Plan, Marketing, Think Big
Senior Cookie Business badges: My Portfolio, Customer Loyalty
Ambassador Cookie Business badges: Research and Development, P&L (Profit & Loss)

Games

By playing this fun game, girls will learn basic product information, safety skills, and sales tips.

Cookie Knowledge Trivia Game Questions

Toss a beach ball, and the person who catches gets to answer a cookie question!

  1. How much does a box of cookies cost?
    3.50
  2. Which Girl Scout cookie is the most popular?
    Thin Mint
  3. Which cookie is made up of chocolate, coconut and caramel?
    Caramel DeLite
  4. Which cookie is lemon-flavored?
    Lemonades
  5. Should you ever sell cookies door-to-door all alone?
    No; older girls can use the buddy system; younger girls should always have an adult.
  6. Which cookie has words from other languages printed on it?
    Thanks-A-Lot
  7. Why is the packaging on Lemonades and Thanks-A-Lots different from the other types?
    It is made to reduce packaging and be earth-friendly.
  8. Which cookies are chocolate-covered with peanut butter?
    Peanut Butter Patties
  9. What time of day should you sell cookies door-to-door?
    During daylight hours, never after dark
  10. What is the name of this year’s brand new cookie?
    Cranberry Citrus Crisps
  11. Which cookie is in the shape of the Girl Scout emblem?
    Shortbread
  12. Which cookie contains peanut butter layered between two oatmeal cookies?
    Peanut Butter Sandwiches
  13. If you are selling cookies door-to-door and someone you don’t know invites you into their house to take their order, is that okay?
    No; you should stay on the porch or outdoors
  14. The Cookie Program officially starts on January 10. Is it okay to start taking orders from friends and family before then?
    No; to be honest and fair, no one should start until the official date
  15. When should you collect the cookie money?
    When they order, or when you deliver? When you deliver
  16. When will the cookies be delivered?
    Late February

Crafts

SWAPS stands for special whatchamacallits affectionately pinned somewhere, and are fun crafts that Girl Scouts trade with each other. Girls can show support and solidarity with other Girl Scouts when they see each other out at cookie booths or selling door-to-door. Here are some fun cookie SWAPS ideas!

Thin Mint: http://gsnw.gl/tmswap
Girl Scout Cookie Monster: http://gsnw.gl/cmswap
Or your girls can get creative! Just provide some foam, felt, cardboard, markers, puffy paint, etc., and let them create their own cookie-themed SWAPS.

Marketing

Cookie commercial: Work together to plan and film a troop commercial. This could be as simple as saying the Girl Scout Promise followed by a request for customers to help their troop make the world a better place by buying Girl Scout cookies. Other troops may wish to create something creative and more elaborate. Who knows? Maybe Cadettes could use this project to earn their Digital Arts badge! Check out these great examples submitted to our Council last season:

Troop 2262: http://gsnw.gl/tc1
Selling to Darth Vader: http://gsnw.gl/tc2

Take a group picture: Make large cardboard signs with one letter or word on each sign that spells out, “It’s Girl Scout Cookie Time!”(or something similar). Reserve the cookie costumes from your nearest service center. Get creative! Your girls may have some fun ideas too.

Send it out! Capture your commercial or photograph with a digital camera, iPad, etc. Email it to parents so families can send it out to family and friends with a note from their Girl Scout asking them to buy cookies.

Sales Pitches

Practice makes perfect! Invite parents, teachers, or other adults to pose as customers. Use doors, props, or costumes to make it more fun.

Have girls pair up and use puppets to practice with! The girls could make sock or paper bag puppets to use, or you could bring some from your collection.

Guest Speakers

Invite an older Girl Scout who has been a successful cookie seller to talk about her best strategies.

Invite a parent or community member with a sales background to share simple sales pointers.

Invite a local police officer or police school liaison officer to talk about safety when selling cookies.

Snack

Make a cookie themed snack, such as Caramel DeLite ice cream sundaes (vanilla ice cream, caramel syrup/Caramel Delight Fiber One cereal, chocolate chips, and toasted coconut) or Thin Mint sundaes (crushed chocolate graham crackers, mint chocolate chip ice cream, chocolate syrup).

Involve Families

Invite parents to join in all the fun cookie activities included in this outline, or just invite them to come to a portion of the meeting to go over important Cookie Program information such as sale dates, rules, processes, and recognitions.

Here are some important points to go over with parents :

Our cookie program consists of an initial order taking period where girls go door-to-door with their order cards (no money is collected at this time.) Once cookies are delivered, girls and troops can participate in more directs sales, like booth sales outside of local businesses and door-to-door wagon sales. Also, after the initial order taking is over, girls can continue to take orders on their Keep-Goaling order cards. Go through Troop Cookie Manager to fill any Keep-Goaling orders. Here are the dates for our cookie program:

    Jan 10-26                Initial orders Hand in order cards to TCM by _____________________
    Jan 27- March 14     Keep Goal-ing orders
    Feb 19- March 1      Cookie delivery: Deliver cookies to customers by ____________________
    Feb 28-March 23     Cookie booths or Direct Sales door to door as a troop
    Early May               Recognitions to Girls

Cookies are $3.50 per box.

  • Collect money at delivery time. Customers paying by check should make them out to “Girl Scouts.” Our council has a way to collect any NSF checks if the checks are made to Girl Scouts and deposited in a troop account.
  • Please make sure to hand in money to Troop Cookie Manager promptly and frequently.  Do not let payments build up at home.
  • Hand in all money to TCM by ____________________________

Customers can choose to donate cookies. We are doing a Virtual Cookie share option this cookie season. Our council will donate cookies to local food banks on behalf of troops and customers.

  • These orders will go in the first column of the order card.
  • If a customer is only purchasing donated cookies, money can be collected at order taking time.
  • Virtual cookie donations won’t be delivered to the troops, but will count toward troop profit and girl recognitions.

The Cookie Program supports all of the girls in the local council and makes it possible to provide girl programs, low-cost council events, training, resources and support for adult programs.

  • Troop proceeds are tiered. The greater the per girl selling average, the higher the proceeds per box.
  • Proceeds start at $0.50/box

In addition to troop proceeds, there are many great girl recognitions.

  • The order card has the complete list of recognitions
  • Cookie Dough is a council credit that can be used for camp, council programs, shop merchandise or destinations. (Look for the camp book to be mailed in late December or early January.) Cookie dough will expire December 19, 2014.
  • New recognition this year! At the 160 level girls will earn a 2014-2015 Girl Scout membership registration.

Go over booth sale information. Date, times that are available for the girls and volunteers needed.

Go over safety tips found on order cards or on ABCsmartcookies.com

There are many resources to support families during the cookie program–thank you cards, order cards, activities, graphics and Facebook banners. Check out www.gsnwgl.org for these and more resources.

How families can help:

  • Ask her questions and help her practice her sales message.
  • Help her take orders or arrange booth site sales at work, places of worship or other locations.
  • Help your Girl Scout network with family and friends, but let her do the “ask” so she can learn important business skills.

Help her turn in her orders and deliver cookies.

Volunteer - Her group needs help chaperoning booth sales, picking up cookies and more.
 

Also listed in
folder Cookie and Nut Programs -> Cookie Program -> Troops

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